VidCon Australia, the world’s largest online video conference which debuted in in Melbourne last year is set to return in 2018 and 2019. The conference for video creators, fans and industry professionals expanded internationally for the first-time in 2017, and has chosen Melbourne as its launch platform for the Asia Pacific region. The 2017 VidCon Australia in Melbourne generated 2.08m Twitter impressions, nearly 200,000 Instagram posts, almost 4m minutes of watch time on VidCon’s YouTube channel during the month of the event and 1.5m-page views on vidconaustralia.com in the 12-month period before the event. Jim Louderback, GM of VidCon, said, “bringing VidCon to Australia in 2017 was one of the best decisions we’ve ever made. “We were blown away by the warm welcome we received from everyone who attended, everyone who worked on the event, and everyone we met. “We are overjoyed to be partnering up again with the Victorian State Government and Melbourne Convention Bureau who are all committed to extending and expanding our commitment to democratising the creative economy by supporting online video creators, their fans and the industry around it.” VidCon Australia 2018 will take place at the Melbourne Convention and Exhibition Centre (MCEC), 31 August-2 September, with 7,000 attendees anticipated to generate A$9m economic impact for the state. Minister for tourism and major events John Eren, said: “VidCon’s choice to expand internationally to Melbourne proves why we’re the creative capital of Australia. It’s a fantastic opportunity to showcase the best of our creative talent to the world. “Our MCEC expansion is an absolute game changer – we’re talking three and a half MCG’s of new space to attract more events and thousands more visitors to Victoria.”
Melbourne Convention Bureau CEO Karen Bolinger (pictured) added that VidCon Australia in Melbourne showcases the city as an international centre for creativity, video production and ICT capability. “The event draws attention to the strong screen production and related creative industries in Melbourne,” she said.
“Last year the event was a sell-out bringing together the professional and community based members of the global online video community including representatives from YouTube, Facebook and Instagram. “This presents opportunities for local content creators to engage with influential international decision makers that they otherwise may not have been able to access,” Bolinger added.
To find out more information, click here.
