Attendee management and event marketing specialists XING Events has launched a new series of studies of organisers and attendees, all on the subject of event marketing.
New technologies, changing trends, and innovative platforms pose an ever-increasing challenge when seeking the ideal marketing mix for business events, the company says and believes the times of ‘blog marketing’, ‘viral marketing, and ‘influencer’ serving as trendy terms for marketing pros – rather than as effective marketing instruments – are long gone. XING Events now asks in its studies whether organisers actually use these methods?
“If so, for which type of event? What are the results that can be achieved through their use?” the researchers ask.
The XING Events study results will be pooled into specific recommendations aimed at supporting event organisers in marketing their events in the future.
All study participants have the chance to win one of three Amazon vouchers worth 50 euros.
XING Events connects 12m potential participants in German-speaking regions with relevant events. The company is part of XING AG, the social network for professional contacts.
Links to the survey: For organisers
