England-based training venue and conference centre, Yarnfield Park, has announced it will host The Association of Association Executives’ annual congress. The conference, taking place from 1-2 June, will welcome association leaders and executives from all around the UK. Jo Austin, sales director, The Venues Collection, said: “The association sector is very important to us, and our venues are really suited to holding UK association events. “As well as hosting this event, our team will be taking part in some of the conference sessions and we’ll also be getting to know delegates in order to better understand what they need from a future conference venue.” Event agenda Attendees will hear from associations and consultants including Sasha Frieze from The Business Narrative; Alistair Turner from Eight PR as well as Ben Sturt from Chrysalis Digital. The professionals, among others, will cover:
- Critical challenges to associations – commercial and competitive threats
- Taking advantage of international growth opportunities
- How to measure meaningful member engagement
- Which data and analysis make for useful KPIs and determine a successful membership organisation
- How to address ever-changing member needs
- Pricing policies and tactics for delegates, sponsors and exhibitors
