Zartico announces DMO focused partnership with Affinity Solutions

Zartico, a provider of destination operating systems, has announced, 10 August, a new strategic partnership with Affinity Solutions, a data-led intelligence platform, to give DMOs real-time visibility into visitor spending. The pairing of Affinity’s real-time purchase intelligence platform with Zartico’s Operating System is intended to allow DMOs to gain real-time visibility into the purchase behaviour of nearly 94 million customers who spend over US$650bn annually. Affinity Solutions leverages purchase signals taken from over 100m daily credit and debit card transactions with the intention of providing DMOs a real-time view into the purchase behaviours of consumers. Affinity’s data is anonymised for privacy compliance and involve different dimensions including shopper demographics, merchant category, time period, and geography with neighbourhood level precision. Josh Collins (pictured), head of product at Zartico, said, “The Holy Grail for which every destination marketing organisation has been on a quest is the visitor spend in-market, and how the DMO influenced the transactions. Our partnership with Affinity now gives Zartico clients the ability to combine spend data with our existing geolocation, event, marketing and tax data to finally obtain the holistic insights of their contribution to their community’s economy.” Phil Lore, chief revenue officer of Affinity Solutions, added: “Our partnership with Zartico empowers DMO’s to quickly identify growth opportunities and make data-informed decisions to drive consumer engagement.”