Zartico, creators of what it claims is the world’s only Destination Operating System, and PredictHQ, a demand intelligence company, have entered into a strategic partnership to provide clients with the ability to derive meaningful insights from their local events, festivals, concerts, sporting venues and parades.
The pairing of PredictHQ’s intelligent event data with Zartico’s operating system allows DMOs to see an average of eight times more events in their community and their contribution to the local visitor economy.
PredictHQ works by aggregating and verifying more than two billion data points to assist nearly 25 million events across 30,000 cities worldwide into an API. The technology is intended to allow businesses to better predict which future events will drive demand.
Zartico clients will have access to all 19 categories of PredictHQ’s global intelligence event data and demand intelligence, effective 1 July 2021.
Darren Dunn, president of Zartico, said: “With events coming back in such a huge way this summer, it is vitally important for destinations to monitor and track their value to the community. PredictHQ not only has the largest database of global events, they’re able to segment them out by category, allowing the DMO to see if a festival or a convention had a greater positive impact for the residents and visitors.”
PredictHQ co-founder and CEO Campbell Brown said: “Zartico is transforming how DMOs operate, and we’re excited to have our demand intelligence as part of their offering.”