A Pleasure doing Business in Vienna – the Virtuoso Symposium

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A Pleasure doing Business in Vienna – the Virtuoso Symposium

The Meeting Destination Vienna offers lots of unique advantages that are well worth talking about. The world’s most livable city sets the perfect stage for all kind of meetings. A welcoming, multicultural ambience in the heart of Europe that unlocks new synergies. A wonderful example of a meeting where guests, in this case leading travel experts, did not only care about the discussions and insights gained but also paid much attention to the destination itself and what the city has to offer, was the Virtuoso Symposium 2021.

On the initiative of the Vienna Tourist Board and the Austrian National Tourist Office, Virtuoso, the leading global network specializing in luxury travel (which represents (US) $25-$30 billion in annual travel sales), held its annual gathering from 27–31 October in Vienna. It was here in the Austrian capital where the association was also rebranded and reborn under its new name in the year 2000. At this anniversary symposium, more than 300 experts discussed current trends in luxury travel. They did so at some of the most exclusive venues the Meeting Destination Vienna has to offer, including the Grosser Musikvereinssaal concert hall, Schönbrunn Palace, the Spanish Riding School and the Kunsthistorisches Museum Vienna.

Matthew D. Upchurch, Chairman and CEO of Virtuoso: “There could be no better place than Vienna to hold this prestigious event, at which we bring together some of the most prominent decision-makers in the luxury travel industry to network and engage in productive dialogue about the challenges, opportunities and future of our sector.”

While the program features working sessions, networking events and discussions about the industry, another aspect played an important role during the Symposium in Vienna: arts. The welcome reception took the more than 300 delegates to the Kunsthistorisches Museum in Vienna, where private tours offered a glimpse into the city’s artistic past. During the opening session in the Grosser Musikvereinssaal, a concert by Alma Deutscher, a 16-year-old British composer, pianist and violinist who lives in Vienna, delighted everyone present, as did a performance by the Vienna Boys’ Choir.

The annual Virtuoso Symposium, a format that exists since the 1990s, is an event where decision-makers from the fields of luxury and experiential travel come together, including those travel agency owners and managers who are members of Virtuoso and senior executives from the association’s network of partners. The host destination and its luxury amenities take center stage throughout the entire event. Vienna is one of the few cities, along with Hong Kong and Cape Town, to have hosted this meeting twice.

Vienna continually sets standards for major events as a leading destination for all kinds of meetings and congresses. The combination of easy accessibility, excellent meetings centres, unique cultural experiences and a vibrant atmosphere for great minds to come together has cemented Vienna’s reputation as the go-to destination for hosting impactful events – just like the Virtuoso Symposium 2021.

This content is kindly sponsored by Vienna Convention Bureau. For more information on Vienna as a conference destination, please visit this website.

Conference & Meetings World is published for the international conference and meetings industry. It tackles the issues facing organisers of international events. The editorial is independent, fresh and news driven, with a global reach.

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