AIM Group International to run communication campaign for new Fiera di Padova Congress Centre

Italy’s Fiera di Padova has entrusted events and communication company AIM Group International to launch its new congress centre and marketing campaign over the coming months. The construction of a new centre in Padua, Italy, is part of the evolution of the exhibition centre as an ‘innovation hub’ with different advanced functions: exhibitions, events, scientific and university research, technology transfer, innovative start-up incubation. Designed by the Japanese architect Kengo Kuma as a multifunctional and modular space, the congress centre will have two main meeting rooms, with capacity for 1,600 and 1,100 people respectively; five breakout rooms that can be divided into two independent areas; a press room and a restaurant with a terrace and a bistro. The project managers hope to inaugurate the new centre by the end of 2021. “In 2021 we commemorate the centenary of the Padua exhibition centre, which is preparing itself to face new challenges and look to the future with the same vision and innovative thinking that made it the first stable Italian trade fair a hundred years ago,” said Luca Veronesi, general manager of Padova Hall, the company that manages Fiera di Padova. “The new congress centre will be at the heart of this transformation: an ambitious project, strongly desired by the city institutions, which is part of the wider objective to make the entire district a driver of innovation, a highly attractive space and a reference point for the national and international meetings industry”. AIM Group, a leader in the events market for over 60 years, will support Fiera di Padova in the communication activities related to the launch of the new location, with particular attention to the branding strategy, the development of the creative communications concept and the new brand identity. “We are really happy to collaborate with Fiera di Padova on a project that contributes to expanding the Italian offer for the meeting industry. Thanks also to this new offering, our country is increasingly aligned with the best international standards,” said Flaminia Roberti (pictured), global sales director of AIM Group International.