AIME announces PCMA as official partner for 2022 Knowledge Programme

Melbourne-based meetings industry show Asia Pacific Incentives and Meetings Event (AIME), has announced, 14 April, the Professional Convention Management Association (PCMA) as its official partner for the event’s 2022 Knowledge Programme. PCMA, the world’s largest network of business events strategists, will support the delivery of AIME’s most challenging Knowledge Programme to date. It is eagerly anticipated given that the 2021 show was cancelled due to the Covid pandemic. The partnership will deliver year-round engagement and activity designed to assist the business events industry on its path to recovery and growth, culminating in the live event programming delivered across three days from 21-23 March 2022 at the MCEC in Melbourne. “AIME is one of the first in-person global events to kick-start our business events calendar next year, so we understand our critical role and responsibility in launching this for our industry. The Knowledge Programme plays a big part in this, through connection and learning we can all come together to evolve the way we think for the better,” said Silke Calder, AIME event director. Managing director APAC at PCMA, Karen Bolinger, added: “I have a deep understanding of AIME from all sides and know the importance of a fully rounded show as far as quality educational content is concerned. I am passionate about the Knowledge Programme and how it can truly shape business for the year ahead. Bringing our industry together to build their skills and knowledge has never been more important and we look forward to showcasing what is sure to be one of the most compelling Knowledge Programme events in AIME’s history.” Speakers and calendar activity will be announced throughout the year. The sessions will focus on skills of the future, participant experience and an assessment of where we are in 2022 as well as personal development, and ways to grow and excel. Request the AIME event prospectus here. Photo shows: Karen Bolinger, left, and Silke Calder