Annalisa Ponchia, innovation and customer experience director at AIM Group International, has been nominated a member of the International Board of Directors at the Professional Convention Management Association (PCMA). An expert professional in the events industry for more than 30 years, Ponchia is the first Italian to take part in the highest governance level of PCMA and will join the Board from January 2022.
Ponchia has organised conferences and events around the globe for the corporate sector, government and associations. She also has spent nearly 12 years as CEO of the European Society of Organ Transplantation (ESOT). During her career, she also spent 10 years as an entrepreneur running her own PCO company specialised in medical meetings.
Ponchia said in response to the nomination: “I will give voice to European event professionals and advocate for some projects close to my heart assuming they are fully aligned with PCMA’s vision and mission. One of these is the development of a core curriculum in event management, in collaboration with academic institutions and business schools, to provide solid education and competence, to prepare a future ready generation of Event Strategist.
“The first PCMA convening EMEA, a three-day international event that gathered over 350 event professionals, just took place in Lausanne and provided the occasion for a first encounter with the other Board of Directors, but also with various stakeholders from the region. Thanks to many promising conversations, the path is now open.”