The Business Events Council of Australia (BECA) has welcomed the announcement by the Morrison Government to extend Tourism Australia’s Bid Fund programme by A$5m (US$3.73m) as part of an A$60m package to bring back international visitors.
Attending a business events leaders’ breakfast in Melbourne 22 March, hosted by the Association of Australian Convention Bureaux, the Hon Dan Tehan MP, minister for trade, tourism and investment, positioned the business events industry as the cornerstone in the recovery of the visitor economy and fundamental to promoting Australia’s credentials on the world stage. Business events will take over from China as the largest tourism market for Australia he said.
Dr Leo Jago OAM, chair of BECA stated: “This investment is a critical step in Australia’s international recovery and adds much needed certainty to international interest in Australia. As we emerge from pandemic restrictions, global competition for consumers, talent, business, and investment has never been greater; and business events provide an ideal platform to promote Australia to the world.”
The Business Events Bid Fund programme has already successfully supported bid wins for 57 events aligned with Australia’s trade and investment priorities. Through matched funding with states and territories, this extension, it is hoped, will improve the success rate in bidding for conventions, incentives and exhibitions in some of the fastest growing global industries.
Before the pandemic, business events were valued at A$36bn, and employed in excess of 229,000 Australians.
Photo: L-R: Michael Matthews, AACB president; Julia Swanson, AACB vice-president; Hon Dan Tehan MP, minister for trade, tourism and investment; Hon John Brumby AO, chair, Melbourne Convention & Exhibition Trust; Peter King, CEO, Melbourne Convention & Exhibition Centre.