Berlin’s Awakening Beauties, Episode 9: Tales of two cities

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Berlin’s Awakening Beauties, Episode 9: Tales of two cities

This week our host Mark Felstead leads a double-header chat in a true tale of two cities. He talks to Sebastian Loefl from the Novotel Tiergarten Berlin and with Jason Allan Scott (pictured) from London about ways to generate new revenue sources in hotels, cafes, restaurants and venue spaces.

First up is Jason who explains the difference between WFH and WFA and what the GIG economy means. Fancy yourself as an Urban Creator? Well, listen up!

Jason talks about the future world having ‘a smudged line’ between living and working, and about the pros and cons of remote working and the social, legal and productivity aspects involved – as well as the question of the impact on work-life balance.

Jason and Mark also discuss whether the new format is one that is here to stay and flag both some potential pitfalls as well as the advantages. Other questions covered in this week’s podcast include the recruitment of talent and whether we are seeing the neglecting of internal communication and teambuilding. And is that leading to a feeling of being disconnected?

The discussion also raises the point that maybe working from anywhere is not mutually exclusive with working in the office and could perhaps even enhance it.

Jason also introduces his own latest GIG, the Kopus ( software platform which allows you to convert any space into a co-working space – that means anything from a convention centre to a local café or coffee shop. It is something, he says, that can also help produce an extra source of revenue by making use of an existing asset. “As well as paying for space users can also connect to others in that space,” Jason adds.

Back in Berlin, meanwhile, we hear how Sebastian Loefl and his hotel have introduced a new revenue stream called Office@theHotel, where people, for a very modest fee, can book a room to work in for the day (up to 10 hours) as an office to get away from the home environment and have complete peace and quiet. A product that could be really appreciated by all those living in flat-shares, with family or partners. Rates start from €39 per day and has already attracted a TV film crew who were keen to show the initiative.

Sebastian shares more of the challenges his team is facing and how they are finding new solutions and have fine-tuned their approach to staging hybrid events. He also talks about the initiative of setting up a single central contact for a cluster of hotels in the area, albeit from different companies, as well as for other citywide MICE initiatives. He predicts that bigger meetings will start to come back in Berlin in Q4, so all smaller initiatives are surely welcome.

Hear also how Mark tried out the Office@theHotel system to find some ‘us time’ with his wife on Valentine’s Day. Cheeky one, Mark!

Managing Editor, Conference News & Conference & Meetings World. Write Paul an E-mail

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