Colorado Convention Center launches its own hybrid platform

Image Audiovisuals has created a new virtual event platform for the USA’s Colorado Convention Center. The platform recreates the look and feel of the Colorado Convention Center, allowing virtual attendees to interact and connect with the venue as though they were attending in-person. The platform features locations around the venue including the lobby, Bellco Theater, and the Blue Bear. It can be customized to reflect the specific branding, sponsors, and exhibitors of each event held at the CCC. John Adams, general manager of the Colorado Convention Center, said: “This is a great tool for Denver to attract conferences and events that are looking for a turnkey and engaging hybrid experience. “We’re very eager to meet in-person again and have invested heavily in the necessary steps to provide groups a safe onsite environment. But there’s no denying the limitless possibilities of a hybrid platform to connect in-person and virtual audiences. Having a dedicated virtual platform is a natural progression for enhancing our event offerings.” The venue says the move is because “there’s now a long-term business model [for hybrid events], and currently an attendee expectation, for events to maintain hybrid participation options.” Dave Mueller, founder and president of ImageAV, added: “I believe we’ll continue to see a demand for high-quality hybrid meetings that connect a worldwide audience in ways we weren’t exploring before. A customisable platform that mimics the same in-person environment allows venues to be a part of the hybrid solution and remain competitive in the ever-changing event landscape. We look forward to supporting the return of events of all types to Denver.”