Experts gather for MyCEB Association Day as April reopening brings 3R initiative

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Experts gather for MyCEB Association Day as April reopening brings 3R initiative

With the reopening of Malaysia’s border to international travellers, 1 April 2022, MyCEB has announced the 3R initiative (Reset, Restart and Responsible) as a recovery programme for the industry. This includes the first recipient of the 3R Initiative which is Asia Turbomachinery and Pump Symposium – ATPS 2022, 24–26 May.

Malaysia Convention and Exhibition Bureau (MyCEB), meanwhile, gathered 200 international experts at the MyCEB Association Day, 23 March, at the Malaysia International Trade and Exhibition Centre (MITEC), Kuala Lumpur.

Dato Sri Hajah Nancy Shukri, minister of tourism, arts and culture (MOTAC), commented: “The theme ‘Dream Possible’ bodes well with how business events work; from the tedious and complex bidding process to scrutinising every detail on organising a successful business event, it is possible if we come together and work as a team. The Association Day is an exciting and invigorating space to be in, with association leaders coming out to share their knowledge in the industry and I was indeed very inspired to hear about their achievements.”

Since 2009, MyCEB has been working with associations to attract international conferences, conventions, and symposiums.

Dato’ Sri Abdul Khani Daud, CEO of MyCEB, stated: “In a fast-changing world and competitive landscape, business event professionals need competencies and resources to adapt, evolve, innovate, and stay ahead of the game. This is where MyCEB plays its role as the central agency to assist association leaders in hope to invite future conferences and congresses to Malaysia and turning our possible dreams to reality.”

As part of the Bureau’s mission to deliver a viable portfolio of international business events to attract business visitors to the country, MyCEB has rewarded the associations that have won their bidding for year of 2020 and 2021 by giving out a token of appreciation.

The event draws the curtains by inking the signing ceremony of a Memorandum of Understanding (MoU) between Malaysia Convention and Exhibition Bureau (MyCEB) and Malaysian Handicraft Development Corporation (Kraftangan Malaysia). The signing ceremony presents the newly appointed director general, Puan Aididah binti Ibrahim and MyCEB’s CEO, Dato’ Sri Abdul Khani bin Daud.

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