Brad Dean has been appointed as president and CEO of Explore St. Louis, effective 17 February 2025. Dean has moved from CEO of Discover Puerto Rico.
Before that, he was president & CEO of Visit Myrtle Beach. During his tenure in Puerto Rico, Dean played a role in rebuilding the island’s tourism industry after Hurricane Maria, increasing visitor numbers and strengthening its global appeal.
In Myrtle Beach, he oversaw tourism growth and infrastructure expansion. Steve O’Loughlin, chairman of the Explore St. Louis board of commissioners, said Dean’s track record made him an ideal choice: “Brad’s expertise in destination marketing, strategic planning and stakeholder engagement will be invaluable in driving growth for St. Louis. We’re excited to see him take Explore St. Louis to new heights.”
Future of St. Louis’ visitor economy
In his new role as CEO, Dean will focus on attracting visitors, conventions and major events, using America’s Center and The Dome as selling points to enhance St. Louis’ appeal. “St. Louis has a rich history, vibrant culture and a strong sense of community,” Dean said.
“I look forward to working with local stakeholders to elevate St. Louis as a premier visitor destination and a catalyst for economic growth.” Dean’s appointment follows a national search led by executive search firm Searchwide Global.
For more information, visit explorestlouis.com.
