Global exhibition research provider Explori is to partner with leading German consultancy adventics.
The deal will see adventics offer their own research agency services and support, with the Explori platform at its core, to event organiser clients in Germany, Austria and Switzerland.
adventics’ clients will also have access to Explori’s global benchmarks (taken from 1,600 events), which the company claims is the largest set of exhibition performance data in the world.
The new venture will be led by adventics’ senior consultant and partner, Ulrich Besch, from Munich. He added: “Listening to the audience is a key success factor for organisers and with Explori we found the best partner worldwide for this.
In addition to the UK, Germany, Austria and Switzerland, the Explori network now includes partners in the Americas, Middle East and North Africa, Italy and the Far East.
Organisers contributing to the Explori benchmarks include Informa, ITE, Clarion Events, Messe Frankfurt, EasyFairs, Diversified Communications and Reed Exhibitions.
Explori CEO and founder, Mark Brewster (pictured with Gunnar Heinrich, adventics managing partner) said: “This partnership combines Explori’s global platform and data with adventic’s local support and expert knowledge of one of the world’s most important exhibition regions.
“This exciting new collaboration enables us to take a big step forward in helping organisers to be the insight-driven leaders in their respective sectors.”
