Madrid Convention Bureau (MCB) has launched its new digital platform for social and environmental sustainability and legacy – PLUS (Platform for Legacy with us). It claims to be the first Spanish city to implement a comprehensive sustainability tool for meetings and events.
This new service can generate specific reports for meetings in Madrid before they are held. In this way, their impact can be reduced from the initial planning stages and the Sustainable Development Goals (SDGs) implemented in real time.
PLUS also aims to connect event organisers with local agents, with a view to promoting positive actions that result in long-lasting benefits for society from a social, environmental and cultural perspective.
PLUS will sit alongside other specialist tools available through Madrid Convention Bureau, such as its MICE Sustainabilty Guide.
Sustainability, legacy and positive impact are three key aspects of Madrid’s MICE tourism strategy. And, the new PLUS tool aims to integrate these three pillars into professional conferences and events held in the capital.
The various kinds of reports that can be generated by PLUS can be adapted to each event’s specific characteristics, i.e., attendees, venues, type of layout and set- up, catering services, etc. Additionally, the platform also generates a post-meeting report, which calculates the total CO2 emissions and, in a later phase, will suggest ways to compensate the event’s impact on a local level within the city of Madrid.
A major feature of the new service is related to creating legacy, by promoting contact between event organisers and local agents (NGOs, associations, foundations, etc.) and suggesting actions to contribute to this legacy project in the city.
Available in Spanish and English, PLUS can be used to upload any necessary documentation to the ISO 20121 management system and to view statistics on sustainable events. It also includes a database for sustainable meetings with environmentally friendly resources, such as a list of Madrid-based suppliers of sustainable services and products which meet the SDGs. MCB is allowing all organisers and companies responsible for managing conferences and events in the capital temporary access to the new tool. Additionally, MCB will run free training sessions for its partners, targeting DMCs and PCOs, to promote the advantages and benefits of using this digital platform.
The city’s Tourism Department and MCB say that the initiative is part of their broader aim to consolidate Madrid’s reputation as a leading international MICE tourism destination and a sustainable, efficient and responsible city.