New York City Tourism + Conventions has announced the appointment of Fred Dixon as president and CEO. He will take up the role on 1 December.
Dixon returns to NYC Tourism + Conventions, stepping down as president and CEO of Brand USA on 13 November, after two years leading the national destination marketing organisation where he was focused on increasing international visitation to the United States.
“Fred Dixon has the rare combination of foundational New York City expertise, national leadership experience and global perspective that this moment requires,” said Charles Flateman, Board chairman, NYC Tourism + Conventions. “Fred’s proven ability to elevate New York City’s global brand, build partnerships across the industry and understand the forces shaping international travel made him the right choice to lead NYC Tourism + Conventions into the future.”
Dixon previously served as president and CEO of NYC Tourism + Conventions from 2014 through 2024. He comes back to replace Julie Coker who left to lead Visit California.
“Returning to lead NYC Tourism + Conventions is an extraordinary honour and responsibility,” said Dixon. “My time at Brand USA gave me a broader perspective on the global travel marketplace and what’s required to be competitive for international travellers. I return to New York with that experience, along with a renewed appreciation for the strength of this city and the extraordinary people and businesses that make its visitor economy so vital.”
Dixon’s appointment follows a search process led by the NYC Tourism + Conventions Board Search Committee.
In the interim, Board Chairman Charles Flateman will assume oversight of NYC Tourism + Conventions to ensure a smooth transition with staff and business functions, alongside the organisation’s Executive Leadership Team, until Dixon begins his role in December.
Last year, New York City welcomed approximately 65 million visitors, generating $55.6bn in direct visitor spending. The tourism industry is one of the City’s most significant economic engines, supporting 400,000 jobs and more than $7bn in tax revenue across all five boroughs.
Visit NYCtourism.com.
