Glasgow has announced that it has partnered with EarthCheck, a business advisory group specialising in sustainability and destination management, to assist the city to “benchmark its environmental and social performance and to deliver higher standards of health and hygiene in a Covid-19 recovery environment”.
The EarthCheck Sustainable Destinations programme helps communities to measure and monitor their environmental economic, and social impact, and prepare and track performance against their own targets and the performance of other destinations across the world.
Aileen Crawford, head of Glasgow Convention Bureau said: “Becoming an EarthCheck Certified destination was the obvious next step for this ‘Dear Green Place’, the old Scot’s translation of ‘Glasgow’, as the city currently ranks 4th on the Global Destination Sustainability Index of sustainable conference cities. Work is already underway to advance the council’s efforts to decarbonise and be carbon neutral by 2030, including the introduction of a low emission zone for the city centre, a new local transport strategy and a circular economy route-map.
“We want to position Glasgow as an international destination for business, investment, and tourism but we recognise the need to take action to safeguard and care for the health and wellbeing of our citizens and our visitors and build confidence again in our great city.
“The city chose the EarthCheck Destination Standard and EarthSafe programme to help the tourism and events industry meet the new health, wellness, and hygiene expectations now demanded in a Covid-19 renewal period.”
Stewart Moore, founder and CEO of EarthCheck, said: “Hygiene, general visitor safety, cleanliness, and sustainability can be expected to be front and centre in the forward travel and leisure plans for all visitor markets as we move into a reset and recovery phase where travel restrictions and physical distancing is gradually relaxed.
“Business operators now need to offer services and experiences in a consistent, safe, and sustainable manner which not only meets individual government regulations but the heightened expectations of travel and consumer markets.”
David Simmons, Emeritus professor and chairman of the EarthCheck Research Institute, said: “Glasgow joins a select group of leading destinations across the world that are taking a holistic and strategic approach to destination management, planning, and marketing.”