The Greater Miami Convention & Visitors Bureau (GMCVB), in partnership with the Miami Beach Convention Center (MBCC), has secured its first conference booking for 2021 and is cautiously optimistic about the outlook for the New Year.
The Aesthetic Society will bring its annual meeting and 600 expected attendees to Miami Beach, 30 April-3 May, 2021. The signing, along with the MBCC Ready plan, represents a big leap towards recovery for events in Miami following a year of postponements due to Covid-19.
Organisers are also expecting to attract 200 exhibiting companies for the four-day event in spring. This first major booking that the MBCC for 2021 is expected to bring an estimated $2.4m in economic impact, an essential contribution to the recovery of the local economy.
The GMCVB Convention Sales Team partnered with MBCC team to secure the booking and collaborated to offer clients a holistic plan to ensure a safe, productive and successful events and a positive experience for delegates in the destination.
GMCVB CEO & President William Talbert III, is hopeful that this first scheduled citywide event will lead to more. “Meetings are an essential part of Greater Miami’s hospitality business, and while we will be rebuilding back slowly, it’s exciting to see that hope still reigns and event planners are already thinking to the future and choosing Greater Miami. This will be a first step on the gas pedal to rev up our local economies again,” he said.
The Aesthetic Society will be adhering to all social distancing and mask mandates, and will keep occupancy at the MBCC under 50%. The event will be a hybrid, allowing organisers to welcome attendees in person and virtually.
Sue M. Dykema, CAE executive director, added: “We have been impressed with the attention to detail and commitment to ‘going beyond’ in implementation of safety measures and protocols for our attendees. Of course, the beautiful South Beach weather and distinctive culture will serve as a spectacular backdrop for our social events as we look forward to gathering and reconnecting with friends old and new…all at six feet apart!”.
“Meetings and Convention business are a top priority for the City of Miami Beach. We have made an extraordinary investment to our newly reimagined MBCC and a new Grand Hyatt Headquarter hotel is on the horizon. With plans to revitalise our Art Deco Cultural District, expansion of the convention centre district with a focus on art and culture and family programming, Miami Beach truly offers something for all convention attendees,” said City of Miami Beach Mayor Dan Gelber.