HKTB wins inaugural IBTM Asia Pacific 2025

The Hong Kong Tourism Board (HKTB) has announced that IBTM will organise its inaugural MICE trade show, IBTM Asia Pacific 2025, in Hong Kong in 2025. The event is expected to attract more than 1,500 travel trade and MICE professionals from the Mainland, Southeast Asia, India, Japan, South Korea, other regional markets, and long-haul markets. The event will provide a platform to explore business opportunities for Hong Kong, Mainland and overseas travel agents, hotels, MICE venues, attractions, airlines, and other industry players. Dr Pang Yiu-kai, HKTB chairman, says, “The event will not only bring more than 1,500 high-yield visitors from the global travel trade and MICE industry to Hong Kong but will also generate positive word-of-mouth with their personal experience. This will help bring more MICE events to Hong Kong, creating a multiplier effect contributing to the city’s economy.” Vasyl Zhygalo, IBTM portfolio director, adds: “I am confident that this exhibition will help MICE trade members in different markets establish contacts with each other and explore opportunities in the region.” To bring this APAC flagship event to Hong Kong, the HKTB teamed up with the Travel Industry Council of Hong Kong, the Hong Kong Hotels Association, the Hong Kong Association of Amusement Parks, and Attractions, and AsiaWorld-Expo. The HKTB also anticipates highlighting Hong Kong’s new infrastructure – including the Hong Kong-Zhuhai-Macao Bridge, and the High-Speed Rail (HSR) (Hong Kong Section) connecting to 73 Mainland stations.