The 11th edition of Reed Exhibitions’ IBTM Americas 2021 will take place face-to-face, 18-19 August, at Centro Citibanamex Mexico City. Under the concept ‘Humanising events’, the international industry trade show, will again provide a platform for meetings and events professionals to connect and meet with friends, partners, and colleagues.
Organisers of IBTM Americas 2021 expect around 2,000 people expected to attend over the two-day event, as well as 350 exhibitor and co-exhibitor companies. Exhibitors will attend primarily from North America, Mexico, Latin America, as well as destinations in Europe and Asia.
Spain will join with its main convention bureaus. Argentina, Korea, and Japan have signed up, as well as cities from the United States including New York. Panama, Colombia and Cuba will return this year. Peru will be the guest country and will present its tourism offer to the meetings industry.
David Hidalgo (pictured), event director, commented: “As always, we will have the strong intention of doing business, with more than 7,000 pre-scheduled appointments booked and we expect to achieve business opportunities of nearly $1,000m. In addition, we will contribute to Mexico City with more than 4,000 room nights and we will, as an industry, achieve the revival of our companies and demonstrate that the meetings and events industry is more alive than ever and committed to its economic reactivation.”
The education programme will include seven special congresses: The Romance Congress, Pharma Congress, Sustainable Events Interactive Forum, Event Design Hybrid Conference, DMOs Day, third MPI International Hispanic Forum and the first DMCs Latin American Congress. In addition, there will be around 40 conferences delivered by experts in different fields including pharma, marketing, weddings, finance, social media, tourism, events and experiences.
IBTM Americas’ opening conference, presented by Allenamenti Speakers Bureau, will be led by María Scherer, host of El Financiero TV, who will present a talk titled: Today’s political Mexico: understanding the present to imagine the future.
Other speakers include Steven Paganelli, director of destinations, hotels and OTAs, Americas region at TripAdvisor, and entrepreneur, and author, Gabe Zichermann.
Health and safety measures will be undertaken at IBTM Americas, including temperature measurement, hand sanitiser points, face masks while in the venue, and appropriate social distancing.
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