IBTM, part of Reed Travel Exhibitions, has announced that it has entered a letter of agreement to partner the Asia-Pacific MICE industry business conference SMF (Singapore MICE Forum) with its newest Business Event, IBTM Asia Pacific.
SMF2020 will take place over 1.5 days at the Marina Bay Sands Expo & Convention Centre 6-8 April 2020.
The Forum will be structured around five key themes; innovation; technology; design; sustainability and event trends and will include a combination of talks, campfire sessions and case studies.
Nick Pilbeam, Divisional Director, Reed Travel Exhibitions, signed the agreement at IBTM World in Barcelona this week and said: “We know from our extensive research prior to launching IBTM Asia Pacific, that there’s a real appetite for education in the Asia Pacific region and we’re delighted that we’re going to be delivering on that through our partnership with SACEOS. SMF 2020 will provide an inspiring and educational kick-off to our inaugural event and I’m looking forward to announcing more details in due course.”
Aloysius Arlando, SACEOS President, said: “SACEOS aims to inspire our industry by taking the lead to upend itself, the bold step to disrupt, and forge partnerships to create a refreshed future. Through this partnership with one of the world’s largest organisers, Reed Exhibitions, we can pool our strengths together with a longer term goal for SMF and IBTM Asia Pacific to lead and define the MICE industry in this region.”
IBTM Asia Pacific will aim to bring together international, APAC regional and local meeting planners and exhibitors for two days of pre-scheduled one-to-one business meetings, education and networking. The event will be under-pinned by IBTM’s Hosted Buyer programme.
To register interest, visit: ibtmasiapacific.com