The International Congress and Convention Association (ICCA) has signed a memorandum of understanding with the China Council for the Promotion of International Trade (CCPIT).
The partnership will provide training and certification programmes specially tailored to the Chinese market, which are expected to be made available from the end of this year.
The MOU was signed at the opening ceremony of the 16th China Expo Forum for International Cooperation (CEFCO 2020) which was held on 9 – 11 January in Nanning, China.
Zhang Shenfeng, Vice Chairman of CCPIT, said: “ICCA is a highly respected industry body in the meetings industry. We hope to leverage ICCA’s intellectual resources and leadership to design customised courses with country-specific needs to brush up the meetings capabilities of local professionals.
“We work with our industry partners to ensure that those in the convention industry meet high standards of professionalism. Our aim is to support the local industry through such certification programmes with ICCA. We are also very pleased that ICCA has agreed to be a co-host to CEFCO next year. This will lay a new relationship between the CCPIT and ICCA, which we highly value.”
Senthil Gopinath, ICCA CEO, commented: “We achieved an unprecedented milestone with the signing of MOU with CCPIT. This partnership is very much welcomed in our efforts to convert our global intellectual resources into customised services. ICCA is honoured to partner with CCPIT to provide a China-only course for the greater good of the industry.
“We know CCPIT is committed to providing professional training courses to grow a dynamic and sustainable talent ecosystem. We are committed to support CCPIT’s capacity building endeavour and our goals will focus on local professionals’ needs and the skills and knowledge they need to meet those goals.”