It is the fifth consecutive year the UK’s capital has retained its No.1 ranking for destination booking activity through Cvent’s venue sourcing sites, including the Cvent Supplier Network, through which more than US$16bn in business was sourced in 2018.
Three other UK cities were also featured in the Top 25: Birmingham rose five spots to 15th, Manchester moved up two to 20th and Edinburgh entered the list at No.22.
The UK and Germany now both have four cities featured on the list.
Berlin continues to grow in popularity, moving up one spot to No.2 position this year, and Hamburg is now No.21 – up two places from last year.
Tracy Halliwell, Director of Conventions & Major Events at London Convention Bureau said: “We’re delighted to retain our top ranking for the fifth year in a row, offering further proof that London is a leading global destination for meeting and business events. London is a truly dynamic city with a range of new venues, hotels and experiences opening all the time to suit a range of tastes and event concepts. London remains an open, diverse city and we look forward to welcoming more meetings and events from all over the world.”
The Top 10 Cvent cities in Europe for bookings in 2019 are:
To see the full list of Europe’s Top Meeting Destinations, visit here.
Other highlights of the Cvent research include:
Eastern European cities are gaining significant momentum. Prague has moved back into the Top 10, moving up three places, Budapest is now No.16 (up two places), while Warsaw has also made it in to the Top 25 for the first time at No.24.
Cvent evaluated more than 11,000 cities worldwide featured on its venue sourcing sites in compiling this eighth annual list. Activity was tracked from January 2018 through December 2018 and destinations were ranked according to the following criteria:
- Unique Request for Proposals Received
- Total Room Nights Received
- Awarded Request for Proposals
- Awarded Room Nights
- Percentage of Qualified Meeting Venues
- Number of Profile Views