The Kuala Lumpur Convention Centre (the Centre) is reporting a positive trajectory for the Malaysian business events as it enters the recovery phase. Since reopening earlier in the year, the Centre says it has had a significant bounce back in the demand for in-person events, with the venue achieving 40% more than its 2022 target. With close to 1,350 events successfully hosted and over 360,000 delegates welcomed, the Centre has contributed approximately RM285m ($US62.3m) in economic impact to Malaysia this year. The Centre’s 2022 results equate to about 90% of its 2019 performance and with about 100 events or 50% of its 2023 target already confirmed, the Centre’s team anticipates the industry returning to pre-pandemic levels sooner than expected. Alan Pryor, the Centre’s general manager said he was “delighted” that the industry is enthusiastic and keen to attend in-person events again. “Seeing international conventions and exhibitions, either returning to or choosing Malaysia for the first time, reaffirms our attractive destination proposition. We have noticed more international exhibitors requesting site-visits for their upcoming meetings.” He also noted the Centre had just successfully delivered the much-awaited International Society for Infectious Diseases (ISID) Congress 2022. Carola van der Hoeff, chief operating officer and congress director of the Netherlands-based International Pharmaceutical Federation, said during her visit to the Centre: “The venue has a lot to offer associations with international conferences. The rooms are very spacious and there is great support from the team, and, of course, the food is delicious. All the hotels are closely connected to the Centre and there are excellent shopping options and a great park right on the doorstep of the venue.” Pryor added that the Centre’s team was excited to be returning to IBTM World in Barcelona, 29 November-1 December. “The European market is important to us. We are greatly looking forward to engaging with our customers and stakeholders there, some of whom we haven’t seen face-to-face for quite some time, to share our latest updates including.” KLCC will be exhibiting together with its Kuala Lumpur Convention Business Events Alliance (KLCCBEA) partners. Photo: The International Society for Infectious Diseases (ISID) Congress 2022 successfully delivered at the Centre, 17–20 November. For the latest news and highlights at the Centre, visit www.klccconventioncentre.com
Malaysia business events bouncing back with KLCC’s 2022 results 90% of 2019 performance
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