Close

Middle East events execs to discuss state of industry at Saudi Event Show

The industry gathers in Riyadh. Over 4,500 professionals will convene at the Saudi Event Show this September to explore the booming Middle East events sector. With the MENA market projected to hit $76.7bn by 2028, regional growth shows no signs of slowing.

Middle East | Guest Author
11 September 2024, 10:52am 

The Saudi Event Show will take place at the Mandarin Oriental Al Faisaliah Hotel in Riyadh from 11-12 September 2024. Bringing together 4,500 industry professionals, over 100 exhibitors and 60 speakers, the event will address the state of events in the Middle East.

Speakers include founder of BuzzBuzz Productions Hani Abaza, CEO of Saudi Entertainment Academy Dr Eihab AbouRokbah and chairman of Saudi Exhibitions and Conferences Association Zohair Al Sarraj. The event is organised by Informa Connect.

“SES 2024 is a highly popular venue for events industry professionals from all over the Gulf, from organisers, entertainment professionals, creative specialists and operations experts to event technology and solution providers, regulators and other stakeholders,” said Amar Daginawala, exhibition director of the Saudi Event Show.

Research findings suggest that the MENA (Middle East and North Africa) events market is set to reach a reported $76.7bn by 2028. The region is now hosting major global events such as Expo2020, Formula 1, the FIFA World Cup and MDLBEAST Soundstorm.

The Middle East is a rapidly growing market in global events, with the UAE, Saudi Arabia and Qatar driving much of the sector’s growth. For more information, visit https://informaconnect.com/saudi-event-show/.

Comments

Comments are closed on this post.