UK-based sports, lifestyle, and experience agency Mongoose has announced a repositioning of its leadership to ready the agency for a new phase of global growth. The changes, which follow the agency’s recent merger with Bray Leino Events, see Alistair Watkins relocate to New York as president, North America. His focus is on increasing the agency’s partnerships business in the region and leveraging its expertise in premium sports such as tennis, golf, motor racing and sailing along with expanding its experiences and major event services into new sectors, specifically from finance and corporate into sports and entertainment.
Neel Chhaya joins as managing director, Asia, leading the agency’s Singapore team. He joins from DDB Asia and brings more than 18 years of experience designing and delivering integrated marketing solutions across APAC, working with brands like Audi, Google, McDonald’s, Disney, LVMH, Unilever, and Coca-Cola. https://www.conference-news.co.uk/news/mongoose-and-bray-leino-events-merge-under-the-mongoose-name/
Charlotte Birley, Will Dineen and Grace Mennem will also take on expanded leadership roles across Experiences, Partnerships and Communications.
The agency says the restructure is a response to growing client demand in the US and APAC, and Mongoose’s plans for its next phase of global expansion.
The merger has led the agency beefing up its US and Asia-Pacific operations in response to growing client demand.
Chris O’Donoghue, CEO at Mongoose Group, said: “This restructure was an exercise in making sure those people are in the right positions to do their best for our clients, and to support the increased demand we’re seeing in the North America and Asia.”
