PATA signs ticketing partnership agreement with Universe

The Pacific Asia Travel Association (PATA) has announced a partnership agreement to cut ticketing prices for its events, with Universe Collaborative Lifestyle, Inc. (Universe). Under the agreement, PATA will use Universe’s event management platform for registration and ticketing for all of its conferences, workshops, seminars and training programmes. PATA members and PATA Chapter members interested in using Universe will also have a portion of their fees waived ($0.99/ ticket) for their events. PATA CEO Mario Hardy said: “The Universe platform provides the best ticketing solution for our events, especially the social media sharing aspect. It will allow us to promote and sell our tickets more effectively through mobile, social media and on our website.” Universe CEO and president, Ben Raff, added: “Universe is excited to partner with PATA and its affiliated events. Our mission is to connect people in real life through amazing events, and PATA’s industry leading summits and conferences are some of the best in the industry.” Universe was launched in 2011 and acquired by Live Nation in 2015. The company works with over 28,000 events worldwide, and is one of the fastest growing ticketing platforms. Founded in 1951, PATA is a not-for profit association that is internationally acclaimed for acting as a catalyst for the responsible development of travel and tourism to, from and within the Asia Pacific region. The association provides advocacy, research and events to its member organisations, comprising 87 government, state and city tourism bodies, 25 international airlines, airports and cruise lines, 59 educational institutions, and hundreds of travel industry companies in Asia Pacific and beyond. There are 43 local PATA chapters worldwide.