Philadelphia flying, as new travel marketing campaign launched

As the Philadelphia Eagles have reached the 12 February Superbowl, giving the city a big filip, the Philadelphia Convention and Visitors Bureau (PHLCVB) and Visit Philadelphia have been hosting the 2023 Philadelphia Tourism Outlook event at the Kimmel Center for the Performing Arts. The event, 31 January, provided an overview on the region’s hotel performance and took a look ahead at Philadelphia’s tourism forecast. Details were shared at the event of a new joint marketing campaign between Visit Philadelphia and the PHLCVB. The campaign, ‘Come For Philadelphia. Stay For Philly’. Focuses On Philly’s unexpected side. The lighthearted campaign puts the city’s confidence and attitude at the forefront as it aims to drive visitation to the region across all travel segments in 2023 and in the lead up to 2026, when the city will host major activities around America250, the FIFA World Cup and the MLB All-Star Game. President and CEO of Visit Philadelphia, Angela Val, and president and CEO of the PHLCVB, Gregg Caren, delivered speeches on how their organisations are united in progress for Philadelphia’s tourism industry recovery and growth. “Philadelphia is a must-visit destination that brings visitors back again and again,” said Angela Val. “As we look ahead, we are excited to promote and position Philadelphia as a must-visit US destination.” “The active collaboration between our organisations, bolstered by our close partnerships with Philadelphia’s tourism community, will allow our destination to deliver not only on the promise of an extraordinary 2026, but the build up of all sectors between now and then,” said Gregg Caren. Over 2.86m room nights were sold in Philadelphia in 2022 and total hotel revenue forecasted to surpass pre-pandemic levels in 2023. The CVB says there were increases over 2021 in all hotel metrics: occupancy, average daily rate, revenue per available room, supply and demand and revenue. “Last year’s increase in occupancy, revenue and other key metrics means more than just strong business in Center City,” said Gregg Caren. “As meeting and conference attendees from the business sector and overseas leisure travellers return and patronise our downtown hotels, it means increased support for the city’s hospitality workers and their families.”