PLUS SEOUL brings international events to S Korea

PLUS SEOUL, a campaign by the Seoul Convention Bureau in South Korea, has helped to bring 17,200 participants to the city in the first half of 2020. Seoul is hosting six notable large events next year, including the 25th Cardiovascular Summit, and the 24th International Congress of Clinical Chemistry and Laboratory Medicine. PLUS SEOUL provides support for MICE events, with an emphasis on turning them into storytelling experiences. Features include branded transport, teambuilding activities, cultural performances, commemorative crafts and more. Further enhancements planned for PLUS SEOUL in 2020 will include greater promotion of the city’s unique venues for one-of-a-kind team building activities. Seoul currently ranks in third place worldwide for the number of meetings hosted the previous year, according to the latest UIA International Meetings Statistics Report – a position it has now held four years’ running. Don Byun, Executive Director of the Seoul Tourism Organization’s Seoul Convention Bureau division, commented: “Our goal for next year is to continue to promote our current strengths and further develop and support specialized local programs that meet the needs of global trends.”