Fresh from co-staging the first international travel conference and exhibition since Covid, TravelRevive (25-26 November), the Singapore Tourism Board (STB) announced a new initiative designed to reimagine travel for Singapore and the rest of the world.
Called SingapoReimagine, this platform will kick off with ‘Reimagine Travel – Global Conversations’, a series of forums around the world to catalyse discussions on how to reshape global travel.
STB aims to share its learnings on how the public and private sectors have come together to create new possibilities for visitors. Global partners will be invited to share knowledge and exchange ideas, and the first forum in the series will be hosted in Singapore in 2021 before being hosted in other parts of the world. STB will also roll out ‘Reimagine Travel in Singapore’, a series of meetings with local industry partners to co-create ideas and spur the renewal of Singapore tourism. Both initiatives will be launched in 2021.
STB chief executive Keith Tan said: “Covid-19 is the biggest crisis we have ever faced in travel and tourism. But it also offers us an opportunity to reset and revive our industries in ways that we never imagined was possible a year ago. The journey to reimagine travel has already started in Singapore, and we want to continue this journey with those whose voices matter – our community in Singapore, and our partners here and around the world. We look forward to co-creating ideas and strategies with all of them, to make travel better.”
Increased traveller confidence
A Brand Health Study across 14 markets, conducted by STB and Ipsos in August 2020, revealed that 90% of BTMICE travellers indicated they are likely to travel in the next 12 months, if possible.
STB has been working closely with industry partners to elevate health and safety measures based on new national standards. Such initiatives include the SG Clean Quality mark, which requires tourism establishments to adhere to stringent levels of hygiene and sanitisation as well as Safe Management Measures (SMMs).
Singapore puts technology is at the heart of those efforts. From the use of contactless technology and cleaning robots, to the TraceTogether app and token (the world’s first national digital contact tracing tool), Singapore’s use of technology is also creating new possibilities for tourism offerings. Virtual experiences, hybrid meeting venues and events, and even robot baristas are now offered.
Looking further ahead, Singapore is investing in new products and pilots that put the environment to the fore. Nature-based concepts include Jewel Changi Airport and Gardens By the Bay. Another ambition, says STB, is to transform Singapore into a City In Nature over the next decade, developing the Jurong Lake District Tourism Development to be a world-class lifestyle destination and reimagining the Mandai Precinct as a world-class eco-themed nature cluster with the introduction of new wildlife attractions as well as eco-friendly accommodation offerings.