STB launches second season of SG Stories Content Fund

Asia News
STB launches second season of SG Stories Content Fund

The Singapore Tourism Board (STB) has followed up its inaugural SG Stories Content Fund (SGSCF) from last year, with a second season and a funding pool of S$2.5m (US$1.88m).

The theme is new this year, ‘Singapore: The Unique and The Unknown’. This season, local and international content creators are encouraged to create compelling stories about interesting and lesser known facets of Singapore, while building on STB’s SingapoReimagine initiative.

STB says any submitted project ideas should be highlight extraordinary and authentic ‘Singapore-only’ experiences, going beneath the surface to uncover the spirit of what makes Singapore truly special.

Singapore or overseas-based individuals and registered businesses in areas such as production, media, tourism, digital marketing and influencer marketing can apply to the fund. Applications may take the form of a single video or a series of videos.

The first season of SGSCF was launched in April 2020 with an initial funding pool of S$2m (later raised to S$2.5m), its aim was to spur tourism enterprises, content creators and individuals to craft authentic stories around the themes of ‘Strength, Resilience, Solidarity and Unity’. It attracted 559 proposals, spanning a variety of formats such as mini-documentaries, narratives, profile features and animation, and 20 applicants were awarded, including production houses One Dash 22 and The Hummingbird; media platforms Viddsee and South China Morning Post; tourism partners Changi Airport Group, Klook and Let’s Go Tour Singapore; as well as freelancers Bernard Lau and Yeo Kai Wen. The winning videos can be viewed here

Georgina Koh, director, digital and content, STB, said: “With the second season, we hope to uncover more stories and fresh perspectives, that will encourage travellers and locals alike to experience Singapore in new ways.”

“It was one of the best things that happened to us in 2020. The fund breathed life into our ideas and gave us the opportunity to venture into uncharted waters, especially during the pandemic,” said freelance documentary filmmaker Yeo Kai Wen, awarded in Season 1 for his creation “From Singapore, For Singapore”.

Robin Loh, Founder of Let’s Go Tour Singapore, awarded for “The Mysterious & Magical Tan Ah Huat”, added: “SGSCF is a great initiative that allows content creators to produce meaningful stories dear to Singapore and, more importantly, resonate with the global and local communities. These stories showcase different sides of Singapore that we can explore and rediscover.”

Applications for the second season of SGSCF will open on 10 May 2021 and close on 24 May 2021. The fund will support 90% of qualifying costs in categories such as creative development and conceptualisation, production and execution, and marketing and distribution, capped at S$150,000 per project, or whichever is lower. Successful applicants filming in Singapore are required to adhere to the Singapore Government’s prevailing Safe Management Measures, and any additional guidelines as advised by STB.

More details can be found at

Photo, courtesy of STB: River Hongbao Singapore, by Andrew Tan 

Managing Editor, Conference News & Conference & Meetings World. Write Paul an E-mail

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