Thailand has been hosting, 10-13 August, the largest ever convention from China – the International Dragon Award (IDA) Annual Congress – which is set to generate US$20.7m in revenue for the country.
The Thailand Convention and Exhibition Bureau (TCEB) has been supporting the Congress and its 7,500 international delegates, which was held at IMPACT Muang Thong Thani.
TCEB President Mr Chiruit Isarangkun Na Ayuthaya said: “TCEB is delighted to welcome the 2019 IDA Annual Congress to Thailand. We won this event in 2017, following an inspection trip to Thailand by IDA Committee. We then attended the 2018 event in Yunnan last year.
The TCEB President said the event highlighted the importance of the Chinese market to Thailand and helped raise the profile of Thailand as a conference destination. “The 2019 IDA Annual Congress reiterates the country’s readiness and ability to host large and important international MICE events,” he added.
TCEB helps facilitate the successful organisation of business events by providing support schemes, introducing and connecting with local suppliers, in addition to providing fast track MICE immigration service to VIP delegates.
The IDA Annual Meeting is held in conjunction with the Worldwide Chinese Life Insurance Congress (WCLIC) biennially.
Mr Kai Tu, Chairman of the 2019 IDA Annual Meeting, stated: “This is the second time that the IDA conference will be taking place in Thailand, and we are grateful for TCEB’s continued support and collaboration in helping us to bring the conference to the lovely city of Bangkok.”
China currently ranks as the top short haul MICE market to Thailand since 2015. During 2018 Thailand welcomed a total of 215,098 MICE delegates from China, up 95.57% on the 2015 figure (109,987).
Of the total MICE travellers from China, TCEB reports the convention-specific delegates to Thailand rank in the top three. Since 2015, the number of convention delegates from China has increased from 16,216 to 53,789 delegates in 2018, representing a 231% growth in just a three-year period.
Photo: TCEB President Chiruit Isarangkun Na Ayuthaya (right) and Kai Tu, Chairman of the 2019 IDA Annual Meeting (left)