Thailand ‘Bleisure’ campaign targets EU

The Thailand Convention and Exhibitions Bureau has launched its latest and most ambitious global communication campaign, Thailand CONNECT Your Vibrant Journey to Business Success. The initiative promotes Thailand as a business and leisure hotspot. The campaign targets the country’s long-haul market, and aims to attract more business events from EU to Thailand. The campaign was launched at IBTM World, Barcelona 2016 to international MICE delegates and media representatives. Nopparat Maythaveekulchai, TCEB’s president, said: “TCEB is delighted once again to be here at IBTM in Barcelona. The European meetings, incentive travels and conventions market is important to Thailand. In the 2016 fiscal year, Thailand’s business events industry earned 102.5 billion baht (EUR 2.56 billion) in revenues, and welcomed 1,268,560 business event travellers, attracted by Thailand’s endless choice of vibrant business destinations, global standards of service, and diverse business opportunities. “Over 106,000 visitors came from EU member states, with France, the United Kingdom and Germany topping the list. We are launching TCEB’s latest Thailand CONNECT campaign here at IBTM to build awareness of the diverse opportunities, world-class standards and cost-effectiveness of Thailand as a global MICE ‘bleisure’ destination for European business travellers.”