Travel Safe Alliance Malaysia (TSAM) has joined forces with the Penang State EXCO Office for Tourism and Creative Economy (PETACE) in an effort to raise travel market confidence in Penang state.
TSAM was launched in October 2021 and comprises four major players in Malaysia’s tourism, business events and airline industry, namely the Malaysian Association of Convention and Exhibition Organisers and Suppliers (MACEOS), Malaysian Association of Hotels (MAH), Malaysian Association of Tour and Travel Agents (MATTA) and airlines under the Malaysia Aviation Group (MAG) consisting of Malaysia Airlines, Firefly and MASwings.
The partnership is seen as a move by Penang to lead on tourism and economic recovery, where safety and hygiene aspects are prioritised across the industry, including for hotels, food establishments, convention centres, tours, and transportation.
PETACE’s YB Yeoh Soon Hin said: “Spearheading efforts to ensure everyone’s safety is essential to me. We have and will continue to work hard to ensure that Penang can safely receive tourists to revive the economy.”
He noted that the double assurance of Penang’s industry-specific safety accreditation programme – the first in Malaysia – and TSAM’s travel solution certified by Bureau Veritas Certification Malaysia, had raised the benchmark for travel safety.
YBhg Datuk Tan Kok Liang, president of MATTA, added: “TSAM will play a key role in promoting Malaysia as a travel-safe destination, more so since travel safety and hygiene has become one of the top concerns for travellers worldwide. TSAM will set the bar in first-to-last-mile travel standards, and accredited Malaysian tourism stakeholders will definitely have a keener competitive edge when it comes to competing for market-share in various key source markets.”
MACEOS president, Francis Teo, said that industry-wide implementation of consistent safety standards was necessary to strengthen Malaysia’s tourism industry and he called upon all tourism industry players to subscribe to TSAM, saying: “TSAM looks forward to seeing a wider acceptance and implementation of its certification programme among the island’s tourism industry players. This is especially urgent in light of the launch of new flights into Penang from Kota Kinabalu and Kuching from 1 December 2021.”