Unpacking Hamburg begins at IMEX America

Hamburg Convention Bureau (HCB) is launching a new campaign for the MICE industry at IMEX America. Meeting and event planners have been invited to Unpack Hamburg, which aims to reveal the secret attractions of the city. Over the next year, the team at HCB will virtually ‘unpack’ the suitcase, with a different item revealed and showcased each month. Unpack Hamburg launches at IMEX America, 18–20 October in Las Vegas, where visitors to HCB’s stand (booth 2223-12) have the chance to win a Rimowa suitcase, one of Europe’s leading manufacturers of premium luggage. Florian Gerdes, marketing manager Conventions at Hamburg Convention Bureau, said: “We want to share the surprises that a visit to Hamburg delivers. Our city, Germany’s second largest, offers much more than great meeting venues and unique hotels. Insiders love Hamburg’s maritime flair, cosmopolitan lifestyle, spectacular port and diverse cultural and culinary landscape. “Over a period of 12 months we’ll unpack Hamburg’s suitcase full of spectacular city highlights and share these with meeting planners from across the world, beginning at IMEX America.”