Tommy Reynolds, project manager of corporate event management company Maximillion, explains how AI can help create innovative events. AI is taking over the internet, with searches for ChatGPT skyrocketing since January 2023. Following the release of GPT-4, with a host of new features, AI technology is about to get much, much more sophisticated – and accessible. Following the Covid-19 pandemic, many businesses are now embracing hosting events online. However, there are several downsides to these such as retaining attention, reinforcing security and limited interactions. But AI has the potential to make these problems of the past.
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Reduced costs
When hosting an event online or in person, there is a multitude of jobs to complete. Hiring staff can be costly, whether you are monitoring attendance, fixing technical issues, or collating feedback. AI software can complete all these tasks – meaning a much lower cost that can be re-invested into speakers or other company events.
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Increased engagement
One of the major downsides of online events are factors such as screen fatigue and the potential for external distraction. As AI has the potential for facial recognition, its implementation into events could have multiple uses. These vary and can include indicating when attendees require a break or monitoring employee attention levels to gauge success.
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Enhanced accessibility
Online events are much more accessible than in-person events – they’re easier to attend and easier to include communication needs for guests. AI can achieve this by producing alt text, automated lipreading, and real-time translations, meaning that needs can be swiftly met.
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Ultimate personalisation
Understanding your audience ensures that your event will have an impact. The advanced analytics you can gain from AI are huge, such as guest information and social media activity, which can make the event more inclusive and personalised to their interests.
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All questions answered
For conglomerates or other large businesses, hosting a corporate event online can be incredibly difficult. You may feel you are unable to address all the needs of your attendees. Nowadays, an AI chatbot can take on all the attendees’ questions – and can answer several at once. Attendees are also capable of asking questions privately, which can improve their comfort.
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Networking opportunities
One of the most innovative features of AI is its ‘matchmaking’ ability. This technology can be utilised in corporate events to match attendees to potential partners for networking, using metrics such as their role, industry, and any previous experience. AI can also be used to encourage ‘mingling’ by providing a virtual ‘lounge’ before the event, in which your attendees can discuss any upcoming topics.
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Real-Time Data Analytics & Feedback
From your employee’s reactions about key statements to measuring engagement levels, AI is a hassle-free means of collecting feedback. Instead of having to trawl through hours of recorded footage, you can also instruct an AI to capture key moments – making your event’s success easier than ever to achieve.
