Sarawak tribe on show as destination set to debut pavilion at IMEX

Malaysia’s state of Sarawak will debut a stand-alone pavilion at IMEX Frankfurt, Germany, 23-25 May 2023. The pavilion — Tribe Legacy Sarawak — by Business Events Sarawak is themed ‘Business Events Support Community Development’, a celebration of the industry’s strong involvement with local communities and contribution to economic, social and cultural sustainability in Sarawak. The pavilion floor programme will focus on key talking points such as Sarawak’s Post Covid-19 Development Strategy 2030 where specially-curated plenaries will highlight the strategy’s six economic sectors and seven enabler sectors targeted for growth by the Sarawak Government. “PCDS is a pivotal government strategy for Sarawak to achieve economic prosperity, social inclusion and environmental sustainability by 2030,” says Dato Sri Abdul Karim Rahman Hamzah, Sarawak’s minister of tourism, creative industry and performing arts. “The Sarawak Government is invested in using business events as a business and collaboration platform to address ESG agendas, therefore the plenaries taking place at the pavilion will be significant for global decision makers in any of the sectors.” The pavilion will feature an exhibition on Sarawak’s legacy impact development and BESarawak has partnered with several Small and Medium Enterprises and NGOs to exhibit a range of products. Amelia Roziman, CEO of BESarawak, says: “We are encouraging associations, destination marketing organisations and convention and visitor bureaux from around the world to meet at the pavilion and discuss how we can collaborate to develop legacy impact and sustainability together.” Sarawak will hold a press conference on the first day of IMEX Frankfurt (23 May) to unveil its three-year Legacy Impact Master Action Plan and make an official announcement with the Ministry of Energy and Environmental Sustainability on their commitment to legacy impact. Since Kuching is Malaysia’s UNESCO City of Gastronomy, pavilion visitors will be entertained with a creative mixology showcase by food and beverage provider, The Bibber’s Tale. The range of artisanal beverages will introduce international palates to the unique flavours of ingredients native to Sarawak. Pavilion visitors can find Sarawak’s Tribe Legacy Sarawak pavilion at stand number B230 and meet with Sarawak’s six exhibiting industry partners: Borneo Convention Centre Kuching; Pullman Kuching and Pullman Miri Waterfront Hotel; tourism and hospitality services provider Hemisphere Corporation; professional conference organisers ARC Creators and Place Borneo and destination management company CPH Travel Agencies.