US-based Entrada Insights, creator of the Destination Intelligence Platform, has appointed Ted Sullivan as its chief marketing officer.
Formerly VP of Adara’s destination analytics, Sullivan has experience in global travel marketing, data, analytics, branding and media.
CEO Sarah Lehman said: “We are beyond thrilled to have someone of Ted’s calibre join our company. Throughout his career, Ted has demonstrated the ability to successfully create and execute global marketing programmes and build high functioning, innovative teams. Ted brings a passion for Entrada’s core mission and a wealth of new ideas to help us grow and support DMOs around the world.”
Sullivan said: “I believe the greatest power of change is a community and industry truly discovering what it cares about. That change is happening as we realise the value of travel is equally important to the visitor and the resident of any community. Being without travel for almost a year, the world is learning just how essential and impactful the visitor economy is to our economy and communities. It makes us kinder, smarter, and better human beings.
“I embrace the movement that Entrada has started and look forward to working with the team and the DMO community to mobilise all that I’ve learned over my entire 25 years in tourism.”