Singapore’s Marina Bay Sands resort has launched a new hybrid event broadcast studio at its Sands Expo and Convention Centre. The venue management believes the initiative paves the way to redefine the future of meetings.
Designed to accommodate a live studio audience with a maximum capacity of 50 persons at any one time, the hybrid broadcast studio – which offers broadcast-quality live-streaming capabilities and hologram functionalities – will act as the central hub for event planners looking to produce hybrid meetings in the new era.
The studio’s centerpiece is a three-dimensional stage fitted with an immersive backdrop and floor that can be reconfigured to fit various event needs.
“Hybrid meetings will help enable the return of large-scale events in a virtual manner amid the Covid-19 situation and we want to set the stage for these shows by providing planners with a suite of useful and innovative solutions which are relevant for the times. Our highly advanced hybrid broadcast studio is not only equipped with industry-grade broadcasting equipment and an interactive stage set-up, it will also be maintained with the highest sanitisation levels to ensure the well-being of our clients,” said Paul Town, senior vice-president of resort operations, Marina Bay Sands.
The new studio replaces the conventional green screen backdrop with two 6-metre by 4-metre right-angled LED walls which can show high resolution 360-degree visuals, while a plexiglass LED floor can display stunning floor projections. The three-dimensional stage is designed to provide presenters with a better perspective of their surroundings, helping them to visualise and deliver their presentations in a more immersive environment.
Stage lighting systems can be customised, designed and operated to fit an event’s specific needs.
In this season of travel restrictions, the studio is also able to beam someone from a different part of the world ‘live’ into Singapore through a holographic presence.
Marina Bay Sands currently offers three virtual conferencing options – full virtual webcasting and live streaming events; hybrid events with in-person and online audiences; and hybrid events with holographic telepresence.
Clients can use the MBS enhanced suite of event tech capabilities incorporating Virtual Reality (VR), Augmented Reality (AR) and Extended Reality (XR) solutions.
“After months of collaboration and in-depth conversations with our in-house and external technical experts as well as industry peers, we are proud to present a media centre grade hybrid broadcast studio that is set to be a showstopper for the industry,” said Ong Wee Min, vice-president of conventions and exhibitions, Marina Bay Sands. “This high-tech studio goes far beyond the traditional green screen – using the latest right-angled LED walls and stage, it creates an immersive experience to bring presentations to life. We want to provide a holistic ecosystem where we partner clients to co-create and deliver impactful and well-designed hybrid meetings that will not only spark conversations, but help drive engagements and greater attendance for the next edition of events.”
Marina Bay Sands soft launched the hybrid broadcast studio late in July through a collaboration with PCMA.
Attendees of the association’s inaugural ‘PCMA Asia Pacific Community Conversations’ were given a sneak preview during the virtual event’s welcome address. The integrated resort also recently partnered PCMA and the Singapore Tourism Board (STB) to launch PCMA’s Digital Event Strategist (DES) accreditation to a select group of international clients.
Marina Bay Sands is also investing in upskilling its MICE workforce., with 30 Sales and MICE team members undergoing PCMA’s Digital Event Strategist (DES) certification.
“As the event landscape continues to evolve, event planners will place greater emphasis on building digital events into their next meeting strategy. Future conversations will revolve around effective programme augmentation to drive the client’s brand value and online presence. We aim to future-proof our MICE team to better navigate this ever-evolving landscape, together with our clients and partners,” said Ong.