MyCEB joins Asia Convention Alliance

Malaysia Convention & Exhibition Bureau (MyCEB) has signed Memorandums of Understanding (MOU) with Thailand Convention Bureau (TCEB) on establishing an Asia Convention Alliance (ACA). The Thailand Incentive and Convention Association (TICA), Seoul Tourism Organisation, and Taiwan External Trade Development Council (TAITRA) are also part of the project and their representatives were present for the ACA virtual MOU signing ceremony on 2 September 2021 live from Bangkok, Thailand. This alliance is a new initiative by TCEB and TICA with aims to restore the region’s convention industry, strengthen relations, and facilitate knowledge exchange between member countries through collaborative ventures. The desired goal is to run more conventions as well as joint conventions organised in the member countries on a rotation basis to increase the convention market in the region. Each member is also encouraged to invite other organisations to join the alliance. MyCEB CEO Dato’ Sri Abdul Khani Daud described the alliance as “a timely initiative” and said the signing of MOU with the alliance marked a unique partnership between member destinations committed to strengthening co-operation with the alliance. MyCEB aims to facilitate knowledge exchange and rebuild the business events industry in the region and we strongly believe that together, members of the alliance will rebound from the pandemic and gain confidence from the international market as trusted destinations.” TCEB and TICA decided to form the alliance back in December 2020. ACA says it is also dedicated to helping local professional conference organisers (PCOs) in each member country build confidence and get prepared to respond to fresh demands of the post-Covid times when businesses and organisations will utilise conventions for gathering advanced knowledge, latest technologies and new experiences to reignite professional and business growth. For more information, visit www.myceb.com.my Photo: Asia Convention Alliance Virtual MOU signing ceremony witness session