The Creative Engagement Group gets new lead for employee engagement team

UK-headquartered The Creative Engagement Group (TCEG) has hired Richard Burton to lead its growing employee engagement offering. He will report to Group CEO, Russ Lidstone. Burton is expected to grow the strategy team, which also includes Beth Magee, who joined TCEG last year, as Senior Engagement Strategist. TCEG provides employee engagement strategy and content to multinational clients in sectors including healthcare, automotive, leisure and tourism and financial services. Burton joins TCEG from BrandPie, where he was Partner & Head of Engagement for nearly four years. Previously, Burton worked for five years at AstraZeneca as Head of R&D Communications and Engagement and also spent over eight years at EY in Global Brand, Marketing and Communications. Lidstone said: “Richard joining is a very exciting development for us. Employee engagement is a growing part of our business – Richard’s pedigree coupled with our executional excellence in areas like live events, environments, film, digital and immersive, means that we’re uniquely positioned to provide our clients with best in class thinking and delivery.” Burton added: “With employee engagement now established as a C-suite priority, it’s an exciting time to be joining TCEG. With a track record of exceptional delivery and its talented multi-disciplinary team, the group is perfectly positioned to help clients create an unforgettable employee experience that will enhance engagement and drive lasting business performance.” TCEC is part of the Huntsworth group of companies and operates with four brands: WRG, The Moment, Axiom and Just Communicate. Huntsworth acquired the businesses in a £24.7m deal in July 2017 from private equity group LDC.